Corporations and politicians want people to be distracted with their phones & tv as they can sell their version of the world. Kleon suggest that one keep attuned to their world via nature - take walks to work through ideas with full senses, “to find possibility in your life when there doesn’t seem to be any left.” Explore the world, talk to people, take a notebook, capture images with one’s pen or camera. This, the author believes, is the job of the artist - to become fully aware of their world to ward of the spiritual numbing.
I encourage you to buy a copy of Keep Going for a better understanding of your own creative process. Whether you're a master artist or beginning artist, this is an excellent book.