Kleon begins chapter 3 with a focus to create requires action; the doing takes one farther along in the exploration. Creating is play and he encourages his reader to play daily. He strongly suggests to forget the “nouns, and do the verbs.” As any child learns about their world through play, their focus is most often detached from the results. Their energy is spent in the doing of their play work, learning about their world of what works and what does not. He quotes Kurt Vonnegut about the purpose of art is to practice “an art, no matter how well or badly, is a way to make your soul grow.” And just as a child might engage more with play when new toys emerge, if you need to, find something new to explore with. If it feels like work, stop.
I encourage you to buy a copy of Keep Going for a better understanding of your own creative process. Whether you're a master artist or beginning artist, this is an excellent book.